Data Privacy Policy

M Events Cross Media GmbH (M Events) takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal regulations of the relevant data protection laws, in particular the European General Data Protection Regulation (GDPR) as well as this data privacy policy.

This data privacy policy covers the use of the digital services of M Events including our apps and social media profiles via PC, smartphones, tablets and all other Internet-enabled mobile devices.

The digital offers may contain links to other websites of third party service providers to which this data privacy policy does not apply.

1. Controller

Responsible for the processing of your personal data is

M Events Cross Media GmbH
represented by the managing directors
Jacob Marquardt, Jochen Marquardt, Julia Pas, Sebastian Fritsche
Felix-Wankel-Str.1
82152 Krailling
info@m-events.com.

If you have any questions about data protection, please contact our data protection officer at the above-mentioned postal address, with the addition “To the data protection officer” or at dsb@m-events.com | https://cogito.consulting.

2. Purpose of the processing of personal data

2.1 Data processing for the provision of contractual services

We process personal data in order to process the contractual relationships and to be able to submit contract offers in accordance with your needs. The data is collected in particular for the conclusion of a contract.

You may register on some of our websites to gain access to the websites as a registered user and to obtain site-specific information accessible only to registered users. You can store your personal data in the respective user area and then use website-specific services. On some of these websites registered users have the possibility to view and manage their data and all contract-relevant information at any time. Access to these websites requires the provision of data. The data can be viewed, edited and deleted using your login name and password. In case you have forgotten your password for the respective website, you will find the link "Password forgotten" on the respective log-in page. You can create a new password by entering your e-mail address. Personal data is only processed within the scope of using one of our websites as a registered user in order to be able to offer you the associated services.

With all forms we collect obligatory only those personal data, which are absolutely necessary for the completion of the contractual relations and/or for your information inquiry. This information is marked with an asterisk. The collection of data that is not absolutely necessary but in which we are interested is only optional. In this case, you decide on a voluntary basis whether and which data you want to give us.

In order to provide our services to you, we need your correct name and address data and your e-mail address. We optionally ask for your telephone number so that we can communicate with you in the event of problems with the service you have ordered.

The basis for data processing is Art. 6 para. 1 letter b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

    2.2 Data processing when using our app App

To install our apps, you may need to sign a third-party license agreement (for example, iOS App Store, Google Play Store) to access a third-party portal or online store.

M Events is not party to such an agreement and has no influence on the data processing by the third party. You can find out which data and how this data is processed during registration with the online shop in the data privacy statement of the third party provider. The download from the online shop is purely voluntary. The app itself is free, but we would like to point out that connection costs may apply. Some functions are only available to our customers. To be able to use these functions, identification is necessary. Some services of the app require a network connection. The app retrieves this status. This is not saved. To play video and audio files, the app must be allowed to play audio and video data: No data is stored for this purpose.

If necessary, the app uses push services of the operating system manufacturers. These are short messages which are shown on the display with your consent and with which you are actively informed of new messages from us. When using the push services, a device token from Apple or a registration ID from Google will be assigned. The sole purpose of their use by us is the provision of push services. These are only encrypted, anonymized device IDs. A conclusion on your data is impossible. If you do not want this functionality of the app, you can adjust it accordingly via your device settings. To unsubscribe from push messages, you can use the unsubscribe option in the app under Settings/Notifications. There the user can switch push messages on and off. Furthermore, the receiving of push messages can also be switched off via the operating system.

If you fill in a form within the app, the form data may be saved within the app and forwarded to us.

Anonymous cookies are used to maintain sessions within the app. These expire after using the app and do not allow any conclusions to be drawn about your identity.

When using the app, the user’s location is not determined by the sensors of the end device (e.g. via GPS, mobile phone masts or WLAN).

Personal data will only be processed within the scope of using the app in order to be able to offer you the use of the app and app-specific services. The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

    2.3 Data processing for communication with you

In addition to the contract data, we process your communication data (address, telephone number, e-mail address) in order to process your inquiry and to be able to contact you. Personal data that you provide to us by e-mail or via a contact form or other communication systems provided by us will only be processed for correspondence with you or only for the purpose for which you have made the data available to us.

The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

    2.4 Newsletter

With your consent, you can subscribe to e-mail notifications from us to keep you informed about the latest information about our services. The respective content of a subscription is explained in the respective declaration of consent. If you would like to subscribe to an e-mail subscription offered by us, we require an e-mail address from you and information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive e-mail notifications. If you do not give your consent as a logged in user but via a publicly accessible form, we will send you an e-mail to the specified e-mail address with a confirmation link after your entry (double-opt-in). If you do not confirm your registration within [24 hours], your information will be blocked and automatically deleted after one month.

Only your e-mail address is mandatory for such a subscription. The indication of further, separately marked data is voluntary and is used to be able to address you personally. In addition, we store your IP address and the time of registration and confirmation. The purpose of the procedure is to be able to prove your registration and, if necessary, to clarify a possible misuse of your personal data. We do not collect any further data in this context. We use this data exclusively for sending the requested e-mail notifications. If we use a processor to send e-mails, we will of course comply with the applicable data protection laws.

 You can revoke your consent to the sending of e-mail notifications at any time and cancel the respective subscription. You can declare your revocation by clicking on the link provided in each e-mail or by sending a message to us under the contact details mentioned under section 1.

The data will be processed on the basis of your consent pursuant to Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time. The legality of the data processing processes already carried out remains unaffected by the revocation.

    2.5 Cookies

We use so-called cookies on some of our websites, among other things to be able to offer you services from our websites, to be able to recognize you on a repeated visit to our website, and/or to be able to adapt our offer to your personal preferences.

Cookies are small text files that are stored on a visitor’s computer and contain data about the respective user in order to give him access to various functions.  Our websites use both session cookies and persistent cookies. A session cookie is temporarily stored on the computer you are using while navigating through the website. A session cookie is deleted as soon as you close your Internet browser or as soon as your session expires after a certain time. A persistent cookie remains on your computer until it is deleted. The storage of a cookie ensures that you do not have to repeatedly enter your personal settings and preferences each time you visit our website. This saves you time and makes the use of our website more comfortable for you.

You can delete permanently installed cookies using your browser settings. Most browsers accept cookies automatically – so if you want to suppress the use of cookies, you may have to actively delete or block cookies or prevent the storage of cookies by setting your browser software. Please note, however, that if you refuse the use of cookies, you may still be able to visit our website, but some functions may be affected in their operation.

The use of the aforementioned cookies is in the interest of a uniform presentation and functionality of our websites. The basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data to protect the legitimate interests of the data controller, provided that the interests or fundamental rights and freedoms of the data subject do not prevail.

    2.6 Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (hereinafter referred to as "Google"). Google Analytics uses cookies (see above), which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

However, since IP anonymisation is activated on our website, your IP address will be truncated by Google within Member States of the European Union or in other states party to the European Economic Area Agreement. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. We also use the "demographic features" function of Google Analytics. This allows reports to be created that contain information on the age, gender and interests of site visitors. This data comes from interest-related advertising by Google and from visitor data from third-party providers. This data cannot be assigned to a specific person. You can disable this feature at any time from your Google Account ad preferences or opt-out of Google Analytics collecting your information as described in the "Opt-out of data collection" section.

Google has certified according to the current EU-US-Privacy Shield (see https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI) and thus created the legal requirements for the adequacy of the data protection level also for the provision of the service Google Analytics by way of order processing. We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities for the use of Google Analytics. For more information on terms of use and data protection, please visit http://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/.

The data transmitted by your browser within the framework of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your anonymised IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en. You can also prevent collection by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent future collection of your data when you visit this website: Google Analytics deactivate

Google cookies are stored and evaluated for statistical purposes on the basis of Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in analyzing user behavior in order to optimize both our offer and, if necessary, advertising for our offer.

    2.7 Google Double-Click (including Floodlight and Spotlight)

We also use Google Analytics to evaluate data from the Google service DoubleClick for statistical purposes. In order to improve our offers, we can analyze what happens after a user clicks on our ad, e.g. whether the user has bought our product or accessed the ad from a mobile phone. You will also receive interest-based advertising through these services. If you don’t want this, you can disable it from Google’s Ads Preferences Manager.

DoubleClick places a cookie on your computer to record your surfing behavior on various websites (tracking) and to play out interest-related advertising. If you want to permanently prevent this, you can download a plug-in under the following link to deactivate the DoubleClick cookie.

The storage of Google Cookies and the evaluation for statistical purposes take place on the basis of Art. 6 exp. 1 lit. f GDPR. We have a legitimate interest in analyzing user behavior in order to optimize both our offer and, if necessary, advertising for our offer.

    2.8 Tracking with Matomo (formerly Piwik)

Some of our websites use the web analysis service Matomo to analyse the use of the respective website. For this purpose, the information generated by a Matomo cookie about the use of this website is stored on our server. IP addresses are anonymized before they are stored. Matomo cookies remain on your device until you delete them. The information generated by the cookie about the use of this website will not be passed on to third parties. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

If you do not agree to the storage and use of your data, you can deactivate the storage and use here. In this case, an opt-out cookie is stored in your browser which prevents Matomo from saving usage data. If you delete your cookies, the Matomo Opt-Out cookie will also be deleted. The opt-out must be reactivated the next time you visit our site.

We have a legitimate interest in anonymous analysis of user behaviour in order to optimise our websites and the related services as well as advertising for us and our services.

    2.9 Data processing to protect legitimate interests

We also process your data if it is necessary to protect the legitimate interests of us or of third parties. This may be the case in particular to guarantee IT security and IT operations, in particular also for support inquiries, in order to be able to understand and prove facts in the event of legal disputes, for market and opinion surveys, in order to statistically evaluate the use of our website, for advertising other products from us or our cooperation partners.

The basis for data processing is Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the data processing listed above.

    2.10 Data processing for marketing purposes

In the case of using your data for advertising purposes for our products and for other products of our cooperation partners, we may obtain your consent. The data will then be processed on the basis of your consent. You can revoke your consent at any time. The legality of the data processing processes already carried out remains unaffected by the revocation. In addition, we use your e-mail address for product recommendations if you have already placed an order with us. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter. In this way, we want to provide you with information about products from our range that may be of interest to you based on your recent purchases from us. In doing so, we strictly comply with legal requirements.  If you no longer wish to receive product recommendations or any advertising messages from us, you can object to this at any time. A message in text form to the contact address mentioned under section 1 (e.g. e-mail, fax, letter) is sufficient.

The basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data to protect the legitimate interests of the data controller, provided that the interests or fundamental rights and freedoms of the data subject do not prevail.
The data will then be processed on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time. The legality of the data processing processes already carried out remains unaffected by the revocation.

    2.11 Data processing for market and opinion research

We also use your data for market and opinion research. Of course we use these exclusively anonymously for statistical purposes and only for M events. Your responses to surveys will not be passed on or published to third parties.

The basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data to protect the legitimate interests of the data controller, provided that the interests or fundamental rights and freedoms of the data subject do not prevail.

    2.12 Log-Files

Whenever our websites are accessed, usage data is transmitted through the respective Internet browser and stored in log files, the so-called server log files. The data records stored in this way contain the following data: Browser type and browser version, operating system used, referrer URL, time of server request, shortened IP address.

These data cannot be assigned to specific persons. These data are not combined with other data sources. We reserve the right to check these data subsequently if we become aware of concrete indications of an illegal use.

The basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data to protect the legitimate interests of the data controller, provided that the interests or fundamental rights and freedoms of the data subject do not prevail.

    2.13 Data processing for applications

You can send us applications for positions in our company via our websites and the contact data provided there. If you submit personal data to us in this way or in any other way, we will process your data to review, process and respond to your application and, if necessary, to prepare your employment relationship.

The basis for data processing is Art. 6 Para. 2 GDPR, § 26 Para. 1 Federal Data Protection Act
(new) which permits the processing of data for the decision on the justification, for the justification as well as for the execution of employment relationships.

    2.14 Data processing for the fulfilment of legal obligations

In addition, we process your data to fulfil legal obligations (e.g. regulatory requirements, commercial and tax storage and proof obligations).

The basis for data processing is Art. 6 para. 1 lit. c GDPR, which permits processing for the fulfilment of a legal obligation.

3. Categories of receipt of personal data

Your personal data will only be passed on or otherwise transmitted to third parties if this is necessary for the purpose of processing the contract or billing or if you have given your prior consent or if there is a legal basis for the passing on.

If it is necessary for the purpose of contract processing, data is passed on to partner companies that have been commissioned to support contract processing. Our partners commit themselves to comply with and observe the data protection regulations. Furthermore, our partners are not permitted to use the data for any other purpose than the execution of the contract.

Insofar as we make use of the services of third parties to carry out and handle processing, the provisions of the GDPR are complied with. Service providers who support us in providing our services to you include hosting providers, e-mail service providers, payment providers.

4. Duration of data storage

In principle, we delete your data as soon as it is no longer required for the above-mentioned purposes, unless temporary storage is still necessary. Thus we store your data on the basis of legal proof and storage obligations, which result among other things from the commercial code and the tax code. The storage periods are then up to ten full years. In addition, we keep your data for the period during which claims can be asserted against our company (statutory limitation period of three or up to thirty years).

5. Data security

Your personal data is transmitted securely by encryption. We use the SSL (Secure Socket Layer) coding system. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. Furthermore, we protect our websites and other systems through technical and organizational measures against loss, destruction, access, modification or distribution of your data by unauthorized persons.

6. Your Rights as data subject

You have the right to free information about your stored personal data, their origin and recipients and the purpose of data processing and, if necessary, a right to correction, blocking or deletion of this data at any time within the scope of the applicable legal provisions. For this and other questions on the subject of personal data, please do not hesitate to contact us at any time using the contact data listed under point 1. You may also have the right to restrict the processing of your data and to have the data you provide disclosed in a structured, common and machine-readable format. If you have given us your consent to process personal data for specific purposes, you can revoke your consent at any time with effect for the future. If we process your data to protect legitimate interests, you may object to such processing for reasons arising from your particular situation. You also have the option of contacting one or the data protection supervisory authority responsible for us (right of appeal).

Experience ExcelsData Privacy Policy