November, 27-28th 2025, Berlin, Germany
Join the
'Live the Loop'
Event 2025
The annual m|events user conference will inspire you with
new technologies and talks with our experts.
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Join us in Berlin on November 27-28, 2025, for an inspiring two-day experience packed with cutting-edge insights, hands-on technology demonstrations, and valuable networking opportunities.
Experience the Latest Innovations
Get exclusive access to m|events' fully integrated 360-degree event solution. From abstract management and program planning to participant registration, discover how our cloud-based platform empowers scientific societies and event professionals to organize events that are secure, efficient, engaging, and flexible—whether in-person, hybrid, or remote.
Expert Knowledge & Best Practices
Learn from industry leaders in interactive breakout sessions and hands-on workshops. Deepen your expertise in managing live, hybrid, and remote events and gain valuable insights on how to elevate your scientific meetings.
Hands-On Testing & High-Level Networking
Try out our latest technologies firsthand and connect with peers, industry experts, and thought leaders. Last year’s event in Berlin attracted a wide professional audience—don’t miss the chance to be part of this exclusive experience in 2025!
Join for One or Two Days – Your Choice!
Tailor your experience to your needs: Join for our Live The Loop Event 2025 for one day to gain key insights or attend both days to fully immerse yourself in the latest advancements.
Experience 360° Meeting Solutions live
Preview the Program
Join us for two days of keynotes, hands-on tech demos, and expert-led sessions covering the entire technical event life cycle — from planning and pre-production to delivery and post-event analysis. Discover how AI is beginning to reshape Congress operations and get an exclusive look at the innovations we're developing to drive the next generation of event technology.
Our Lineup of Speakers
Meet the Minds Behind The m|events Solutions
Sebastian Loza Roger
Global CEO M Group
Join Sebastian as he shares insights into our group’s global strategy and how we are driving innovation in event technology. Learn how emerging trends are shaping the future of digital and hybrid conferences worldwide.
Dipl.-Inf. (FH) Julia Pas
Managing Director
Julia will present our vision for the future—where associations can provide 360° digital services to their communities. Discover the latest innovations in Virtual Society, our comprehensive platform for associations, including our new Online Academy.
Dipl.-Ing. Christian Hufendiek
Managing Director
With a strong focus on operational excellence, Christian ensures flawless execution and high standards across all event formats. He will share how we turn complex challenges into smooth, high-impact conference experiences through reliability, structure, and seamless processes.
Dipl. Reg.-Wiss. Sebastian Fritsche
Head of Account Management
Sebastian and his team provide holistic consulting across all our solution packages, guiding customers in navigating online, onsite, and operational processes. Learn how our strategic approach helps organizations integrate technology seamlessly and stay future-ready.
Mathias Balhorn
Managing Director
Mathias specializes in m-anage.com, our SaaS platform for conference management—including abstract handling, program planning, and registration. He will also share insights from working with our American teams and customers, showcasing how international collaboration drives new innovations.
Dipl.-Ing. (FH) Jens Wienekamp
Prokurist JMAV
From high-end AV solutions to seamless IT integration, Jens engineers cutting-edge technical solutions for onsite and hybrid productions. Learn how our state-of-the-art technology transforms conferences into immersive, high-performing experiences.
Tamara Krönert
SENIOR ACCOUNT MANAGER
Tamara specializes in event strategy and technology, combining a background in production and content management with a Master of Engineering in Event Technology. She built m|events’ Industry Department from the ground up, driving sponsorship growth and operational efficiency. Her focus on optimizing workflows and creative stage concepts helps clients enhance both performance and attendee experience.
Last Years' Highlights:
Live The Loop 2024
Last year industry leaders, event professionals, and innovators came together in Berlin to explore the future of scientific meetings. Cutting-edge technology, hands-on sessions, and inspiring keynotes made it an unforgettable experience.
Register Now And Shape The Future
Secure your spot at Live The Loop 2025 in Berlin now and be part of the movement shaping the future of scientific meetings.
Register Now
Disclaimer:
By submitting this form, you are requesting to attend Live The Loop 2025 hosted by m|events. Please note that participation is subject to approval based on available capacity and the relevance of your professional background to the event program. m|events reserves the right to decline or revoke registration requests at its discretion, including in cases of professional conflict of interest. Confirmed attendees will receive a separate email with official confirmation.
Your data will be handled in accordance with our Privacy Policy.
If you wish to withdraw your registration, please contact us via info@m-events.com no no later than one week prior to the event.
Program
Plan your time at Live the Loop wisely - we have many opportunities for networking, hands on education, and fun.
Day 1
Thursday the
27th November 2025
9:00AM
Registration & Badge Print
Check in to the conference and experience m|events badge print first-hand.
9:00AM
Coffee & Breakfast
Network and get ready for a day of education with coffee and a small breakfast on the Exhibition level.
10:00AM
Welcome & Opening
by Julia Pas (Managing Director of m|events) and Sebastian Loza Roger (CEO of m|group)
10:20AM
Keynote: Live the Loop
Kickstart “Live the Loop” with a look behind the scenes of our mission: closing the digital circle of smart event delivery worldwide with the “m|events Loop of Service: From Planning to Post-Production”
10:50AM
Keynote: AI - Beyond the Hype
by Frederik Brunkwall and Jeffrey Cheung
Explore how we integrate artificial intelligence to transform event workflows, where its limits lie, and what role humans will keep playing.
12:00PM
Interactive Lunch Break with Smart Stage Demo
Meet with our Experts
The Future of AV Integration Live on Stage: A guided demo to interact with our smart stage solutions Speakers Desk & Assistant, Stage Cubes, Chair Table, and other smart solutions.
12:00PM
Lunch & Networking & Exhibition
Walk-in demos, staffed by our expert teams.
- ePoster Stations
- eSignage & Smart Overflow
- Back Office: Monitoring in Action
- Advertising & Sponsorship Boards
- Recording & Live Streaming
- Virtual Society & Content Hub
- and more
Grab a coffee or meal and explore at your own pace!
12:00PM
Demo: Onsite Registration
Meet with our Experts
Your first touchpoint for the event – and a showcase of our registration ecosystem: - Fast Check-in - Badge Printing - Certificate Access Points - Flying iPad Helpdesk - Self-Print Terminals
13:30PM
Keynote: Hybrid Productions - From Onsite to Online and Back
by Sebastian Fritsche & Christian Hufendiek
A walk-through of how m|events supports clients from idea to insight. Reflecting on hybrid wins and challenges.
13:30PM
m|anage.com Basics: Registration
Live demonstrations for new and potential users of m-anage.com.
- Overview of m-anage Modules
- Planning Tools in Action
- Smart Registration Scenarios
- Real-Time Data Analytics
13:30PM
m|anage.com Masterclass: Registration Management - Part 1
Day 1: Masterclass Registration Management with m-anage.com
- Advanced Registration Management
- Managing Certificates & CME Rules
14:30PM
Keynote: The Loop Perspektive for Sponsors & Exhibitors
by Tamara Krönert
Discover how m|events supports the success of your sponsor & exhibitors – from personalized visibility and lead tracking to integrated reporting and hybrid booth solutions. Learn what sponsors really want and how our tools deliver it.15:00PM
Interactive Coffee Break with Networking in our Exhibition and various Demo Areas
Walk-in demos, staffed by our expert teams.
A guided demo to interact with our smart solutions in the venue, registration area inside the lecture room, on stage and online.
Grab a coffee and explore at your own pace!
16:00PM
Keynote: AI - Smart AV Technology
by Jan Rentsch and Jens Wienekamp
Explore how AI is driving the next generation of audiovisual workflows — from predictive diagnostics and automated presets to intelligent content cueing. A look at what’s already live and what’s coming.
16:00PM
m|anage.com Basics: Program
Live demonstrations for new and potential users of m-anage.com.
- Overview of m-anage Modules
- Planning Tools in Action
- Smart Registration Scenarios
- Abstracts & Session Planning
- Real-Time Data Analytics
16:00PM
m|anage.com Masterclass: Registration Management - Part 2
Day 1: Masterclass Registration Management with m-anage.com
- Advanced Registration Management
- Managing Certificates & CME Rules
17:30PM
Interactive Coffee Break with Networking in our Exhibition and various Demo Areas
Walk-in demos, staffed by our expert teams.
A guided demo to interact with our smart solutions in the venue, registration area inside the lecture room, on stage and online.
Grab a coffee and explore at your own pace!
18:00PM
Get Together & Flying Buffet
Wind down from the day with networking and a meal. Make your way to the main stage for a live band experience.
18:00PM
Birddogs Live on Stage
Relax, connect, and enjoy the evening with great music, food and drinks. Let’s dance into the night with Birddogs!
Day 2
Friday the
28th November 2025
8:45AM
Registration & Badge Print
Check in to the conference and experience m|events badge print first-hand.
8:45AM
Coffee & Breakfast
Network and get ready for a day of education with coffee and breakfast on the Exhibition level.
9:15AM
Welcome & Opening
by Julia Pas (Managing Director of m|events) and Sebastian Loza Roger (CEO of m|group)
Highlights of Day 1 and Introduction of Day 2
9:30AM
Keynote: Cyber Security
by Martin Kriechenbauer
As digital infrastructure becomes the backbone of medical events, cyber threats are evolving faster than ever. This session explores where we stand today — the proactive steps m|events is already taking to secure sensitive congress data — and why the future demands a joint response.
With no “one-size-fits-all” protection, we’ll discuss realistic risks, the growing attack surface for hybrid and online events, and what responsibility lies with providers, organizers, and platforms. This is not just about tech — it’s about awareness, investment, and strategic collaboration to stay resilient.
10:30PM
Interactive Coffee Break with Smart Stage Demo
Meet with our Experts
The Future of AV Integration Live on Stage: A guided demo to interact with our smart stage solutions Speakers Desk & Assistant, Stage Cubes, Chair Table, and other smart solutions.
10:30AM
Coffee & Networking & Exhibition
Walk-in demos, staffed by our expert teams.
A guided demo to interact with our smart solutions in the venue, registration area inside the lecture room, on stage, and online.
Grab a coffee and explore at your own pace!
11:00AM
Keynote: Virtual Society
by Virginia Boschi & Caroline Heckl
From single event platforms to continuous community hubs — learn how the Virtual Society concept turns attendees into year-round participants. Includes a live showcase of recent use cases.
11:00AM
m|anage.com Basics: Membership
Live demonstrations for new and potential users of m-anage.com.
- Managing Memberships
- Real-Time Data Analytics
11:00AM
m|anage.com Masterclass: Program Building - Part 1 - Abstract Submission and Review
- Advanced Abstract Management & Program Planning
- Data-Driven Decision Making
- Streamlining Onsite & Online Integration
12:15PM
Interactive Lunch Break with Smart Stage Demo
Meet with our Experts
The Future of AV Integration Live on Stage: A guided demo to interact with our smart stage solutions Speakers Desk & Assistant, Stage Cubes, Chair Table, and other smart solutions.
12:15PM
Lunch Break & Networking & Exhibition
Walk-in demos, staffed by our expert teams.
- ePoster Stations
- eSignage & Smart Overflow
- Back Office: Monitoring in Action
- Advertising & Sponsorship Boards
- Recording & Live Streaming
- Virtual Society & Content Hub
- and more
Grab a coffee and explore at your own pace!
12:15PM
Demo: Onsite Registration
Meet with our Experts
Your first touchpoint for the event – and a showcase of our registration ecosystem: - Fast Check-in - Badge Printing - Certificate Access Points - Flying iPad Helpdesk - Self-Print Terminals
13:30PM
Keynote: Special Stage Formats
by Sebastian Fritsche & Jens Wienekamp
Discover how unconventional stage setups, such as Quiz Shows, Debates, Fishbowls, and even Gladiator-style formats, can transform passive audiences into active participants. This session showcases creative formats that drive engagement, boost knowledge retention, and transform the way content is delivered at congresses.
13:30PM
m|anage.com Basics: Virtual Society
Live demonstrations for new and potential users of m-anage.com.
- All about Virtual Society
- Integrating Industry & Sponsorship Elements
- Real-Time Data Analytics
13:30PM
m|anage.com Masterclass: Program Building - Part 2 - Session Planning
Day 2: Masterclass Program Building with m-anage.com
- Advanced Abstract Management & Program Planning
- Data-Driven Decision Making
- Streamlining Onsite & Online Integration
15:00PM
Closing the Loop: How Post-Event Data Unlocks Planning 2.0
A keynote showcasing how data from registration, engagement, and session interaction flows back into future event planning.
Include examples of how m-anage and associated tools enable insights into:
- Topic demand
- Speaker impact
- Traffic flow patterns
- Digital vs. onsite participation metrics
15:30PM
Closing & Farewell
Closing remarks and takeaways from our core team. Make any last connections and ask any questions that may not have been answered!